Web Design Trends That Convert

Beautiful websites are everywhere these days. Thanks to design tools and templates, almost anyone can create something that looks professional. But here's what I've learned after analyzing hundreds of website redesigns: pretty doesn't always mean profitable.

The websites that actually convert visitors into customers follow certain principles that go way beyond aesthetics. They understand that good design serves the user's goals, not just the designer's vision.

Less is Actually More (But Not Boring)

Minimalism has dominated web design for years, but there's a difference between clean design and empty design. The most effective websites I've worked on use white space strategically to guide attention, not just because it looks modern.

Every element on your homepage should have a purpose. If a visitor lands on your site, they should immediately understand what you do, who it's for, and what they should do next.