Building a Content Marketing Strategy That Works

Content marketing feels overwhelming because everyone treats it like rocket science. They create elaborate editorial calendars, develop complex content pillars, and spend weeks debating whether a blog post should be 1,500 or 2,000 words.

Here's the truth: the best content marketing strategies I've seen are surprisingly simple. They focus on answering real questions that real people are asking, and they do it consistently over time.

Start with Your Customers' Questions

The biggest mistake I see businesses make is creating content they think their audience wants instead of content their audience actually needs. Your customers are already telling you what content to create – you just need to listen.

Look through your customer service emails, sales call notes, and support tickets. What questions come up again and again? Those repetitive questions are content gold mines.

One client was spending hours every week explaining the difference between their basic and premium service plans. Instead of continuing to answer this question individually, we created a detailed comparison guide. Not only did it reduce their support workload, but it also became their highest-converting piece of content.